Surely you’ve seen ’em around by now: “quizzes”. I put the word “quiz” in quotes because by any real definition of the word, that’s not what they are at all. You don’t answer any questions, you don’t make any choices. You simply click a few buttons, and it tells you something about yourself.
But let’s ignore the formal definition of a quiz, and look more closely into what’s actually happening. If you’re not answering any questions, how can these sites possibly know which breakfast cereal you are, or what year you should have been born in, or whatever they claim to be telling you? (more…)